Convenience helps mammography facilities keep patients

August 11, 2008 Convenience helps mammography facilities keep patients The American Roentgen Ray Society -------------------------------------------------------------------------------- Location! Location! Location! The magic word for retail business success may also have a huge impact on breast imaging centers. Patients cite convenience to home or work as the main reason they changed mammography facilities, according to a recent study by researchers at the University of Cincinnati. Study findings suggest that urban centers should consider expanding services, particularly when patients show dissatisfaction with a facility's location, transportation access, or safety. Location comes often to the decision table when patients need to choose a screening mammography provider, and it is becoming a major factor in patient attrition, said lead author Dr. Mary C. Mahoney, a radiologist at the UC Barrett Cancer Center in Cincinnati.

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