Siemens casts Tim as its unifying thread

May 9, 2008 Siemens casts Tim as its unifying thread Greg Freiherr -------------------------------------------------------------------------------- Above and around the Siemens Healthcare booth at the ISMRM meeting, the message "pushing the boundaries of MR" was as clear as it could be. The theme was driven home by pennants featuring iconic reconstructions of athletes into whole-body 2D renditions of muscles and organs. How the company pushes these boundaries, however, had been more subtext than headline, an issue Siemens vice president of marketing for MR Don Fowler set out to resolve on the ISMRM exhibit floor. Displays and presentations throughout the booth struck a common chord, showcasing Tim, the company's total imaging matrix coil and radiofrequency technology introduced five years ago, as the unifying thread that ties Siemens' many MR scanners together.

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