Radiologists put their best face forward with ad campaign

June 2, 2008 Radiologists put their best face forward with ad campaign Yomi S. Wrong -------------------------------------------------------------------------------- When it comes to getting respect, radiologists are apparently the Rodney Dangerfield of the medical profession. Surveys reveal that half of all Americans — including some very influential people on Capitol Hill — don't know that radiologists are doctors, let alone the amount of training and expertise required of them. Though not surprising given the behind-the-scenes manner of practice, this image problem is one the American College of Radiology is taking so seriously that the group has launched a $1.5 million public awareness campaign called the "Face of Radiology."

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