Imagers hone bedside manner to court savvy consumers

April 1, 2008 Diagnostic Imaging. Imagers hone bedside manner to court savvy consumers Emily Hayes -------------------------------------------------------------------------------- In the children's book Jessica's X-Ray, a little girl with a broken her arm travels through a hospital getting various kinds of imaging studies, from old-fashioned plain films to economical ultrasound to sophisticated MRI. Given the current level of competition, diagnostic imaging specialists could be forgiven for wondering if little Jessica knows whether a real radiologist is in the proverbial dark reading room. It's not just children who could use an introduction to radiology. Most adult patients have a basic idea of imaging but still don't understand a lot about diagnosis, radiation, benefits, risks, and alternatives. And little may be known about the practitioner.

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