Call Coverage: 6 Strategies for Thriving in Challenging Times

December 12, 2008 Call Coverage: 6 Strategies for Thriving in Challenging Times M. M. Robb is a science writer who specializes in radiology. He resides in suburban Washington, D.C. and can be reached via editor@physicianspractice.com. Mark Glass-Royal, a radiologist in suburban Washington, D.C., and Jerry Fosselman, COO of a 63-physician imaging practice in Sacramento, Calif., work on opposite coasts, but agree on one point: Radiology has never faced more challenging times. At issue isn't just ballooning workloads, shriveling reimbursements, or sluggish recruitment. It's managing call coverage in an era of do-it-now, 24/7 expectations. "When I started working 18 years ago, things were laughable compared to today," recalls Glass- Royal. "There were nights when I didn't get called at all — not once. These days we get called 10 or 15 times a night."

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