Aunt Edna is key to secret family recipe for connecting with readers

August 1, 2008 Diagnostic Imaging. Aunt Edna is key to secret family recipe for connecting with readers by Yomi Wrong -------------------------------------------------------------------------------- When I left a career in daily newspapers to join Diagnostic Imaging, I relied upon an old journalism proverb to guide me: "Tell it to your Aunt Edna." For the uninitiated, that means writing in a journalistic style that is conversational and easily readable, yet clear and concise.

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